Privacy Policy
Last updated: September 2026
October Muse respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how October Muse Ltd collects, uses and protects personal information when you visit our website, make an enquiry, contact us or otherwise interact with us.
1. Who we are
October Muse Ltd is a reputation strategy and execution company based in the United Kingdom.
For the purposes of UK data protection law, October Muse Ltd is the controller of the personal information described in this policy.
Company number: 17488369
Registered office: 66, Paul Street, London EC2A 4NA
Email: hello@octobermuse.co.uk
2. The information we collect
When you make an enquiry
If you complete our Enquire form, we may collect information including:
your name;
email address;
LinkedIn profile or other professional information you provide;
information about your role, business or professional background;
your reasons for approaching October Muse;
information about your objectives, challenges or priorities;
information you choose to provide in response to our enquiry questions; and
any subsequent correspondence with us.
We use this information to understand your enquiry, assess whether there may be a suitable fit with October Muse and, where appropriate, discuss a potential engagement with you.
Submitting an enquiry does not guarantee that October Muse will offer a Strategic Preview or enter into an engagement.
When you contact us
If you contact October Muse directly or use our general contact form, we may collect your name, email address, the contents of your message and any other information you choose to provide.
We use this information to respond to and manage your correspondence.
When you use our website
We may collect limited technical and usage information about how visitors use the October Muse website.
This may include information such as:
pages viewed;
approximate location;
device and browser information;
how you arrived at the website;
interactions with the website; and
other website usage information.
We use Google Analytics to help us understand how the website is being used and to improve its performance and effectiveness. Where consent is required for analytics technologies, they will only be used in accordance with the choices you make through our cookie controls.
3. How we use your information
We may use personal information to:
review and respond to enquiries;
assess whether October Muse and a prospective client may be a suitable fit;
communicate with prospective and existing clients;
take steps towards entering into an engagement where requested;
provide and manage our services;
maintain appropriate business and administrative records;
operate, understand and improve our website;
protect the security and integrity of our website and business;
establish, exercise or defend legal rights; and
comply with legal, regulatory, tax and accounting obligations.
We do not sell your personal information.
We do not currently operate a newsletter or mailing list, and information submitted through our website will not automatically subscribe you to marketing emails.
4. Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for processing personal information. The basis we rely on depends on why we are using the information.
Contract and steps before entering into a contract
Where you ask us to consider working with you, discuss a potential engagement or provide services to you, we may process information where this is necessary to take steps at your request before entering into a contract or to perform a contract with you.
Legitimate interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
These interests may include:
responding to and managing business correspondence;
assessing and developing prospective client relationships;
administering and improving October Muse;
understanding how our website performs;
maintaining appropriate business records; and
protecting our business, website and legal rights.
Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and its potential impact on the people concerned.
Legal obligations
We may process information where necessary to comply with a legal or regulatory obligation, including accounting, tax and other statutory requirements.
Consent
Where we rely on your consent, including where consent is required for certain website analytics technologies, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Who we share information with
We may use trusted service providers to help us operate October Muse and deliver our services.
These may include providers of:
website hosting and website functionality;
website analytics;
email and communications;
cloud storage and productivity tools;
professional services such as legal, accounting or tax advice; and
other technology or administrative services reasonably required to operate the business.
Our website is built and hosted using Squarespace, and we use Google Analytics to understand website usage.
We only share personal information where there is a legitimate reason to do so and expect service providers handling information on our behalf to protect it appropriately.
We may also disclose information where required by law, regulation, court order or another lawful authority, or where reasonably necessary to establish, exercise or defend legal rights.
6. International transfers
Some of the service providers we use may process personal information outside the United Kingdom. Where personal information is transferred internationally, we take steps to ensure that appropriate protections are in place as required by UK data protection law. Depending on the circumstances, these may include UK adequacy regulations or approved contractual safeguards.
You can contact us at hello@octobermuse.co.uk if you would like further information about the safeguards applicable to international transfers involving your personal information.
7. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or reporting requirements.
Enquiries that do not become client engagements: we would normally retain relevant enquiry information and correspondence for up to 24 months after our last meaningful interaction, unless there is a reason to keep it for longer or you ask us to delete it sooner and we have no overriding reason to retain it.
Client information: we may retain relevant records for the duration of the engagement and afterwards for the period reasonably required for legal, tax, accounting and business record-keeping purposes.
General correspondence: we retain it for as long as reasonably necessary to deal with the correspondence and maintain appropriate business records.
Website analytics information: retention is governed by the settings applied to our analytics tools and will be kept only for as long as reasonably necessary for website analysis and improvement.
When information is no longer required, we will delete it or anonymise it where appropriate.
8. Cookies and analytics
Our website may use cookies and similar technologies for essential website functionality and, with your consent where required, analytics.
We use Google Analytics to understand how people use the October Muse website, such as which pages are visited and how visitors reach and interact with the site. This helps us understand and improve the website.
Non-essential analytics technologies will be managed through our cookie consent controls where consent is required.
You can use those controls to manage your preferences and withdraw consent for optional cookies.
9. Your rights
Depending on the circumstances and the lawful basis on which we use your information, UK data protection law may give you rights including the right to:
ask for access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information in certain circumstances;
ask us to restrict how we use your information in certain circumstances;
object to certain uses of your personal information;
receive certain information in a portable format where the right to data portability applies; and
withdraw consent at any time where we rely on consent.
These rights are not absolute and may not apply in every circumstance.
You have the right to object to processing based on legitimate interests in certain circumstances.
To exercise a privacy right, contact us at hello@octobermuse.co.uk.
We may need to ask for information to confirm your identity before acting on a request.
10. Complaints
If you have a concern about how October Muse uses your personal information, we would encourage you to contact us first at hello@octobermuse.co.uk so that we can try to resolve it.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator. Further information is available from the ICO.
11. Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. Links to other websites
Our website may contain links to websites operated by other organisations. October Muse is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information when you visit them.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal obligations. The latest version will be published on this page with the date of the most recent update.
14. Contact
If you have a question about this Privacy Policy or how October Muse handles personal information, please contact:
October Muse Ltd
Email: hello@octobermuse.co.uk
Registered office: 66, Paul Street, London EC2A 4NA