The Judgement Behind October Muse
October Muse was founded by Rae after a career spanning communications, brand partnerships, talent and public narrative.
Today, she manages expert talent at One Twelve Agency, working across positioning, audience value, brand partnerships and long-term commercial development. Her earlier work includes communications strategy and ghostwriting for senior leaders.
Across those roles, she kept seeing the same thing: highly accomplished people could still be known for only part of what they knew, had built or were capable of.
October Muse grew from that observation.
It brings together Rae's experience in reputation, narrative and commercial strategy with a simple responsibility: to understand the full depth of someone's experience and ensure the way they are understood does it justice.
Your Reputation Needs Your Judgement. It Does Not Need To Become Another Job.
OCTOBER MUSEStays close enough to understand how you think, what is changing in your world and where you are going.
We use that understanding to decide what should become more visible and how it should build on what people already know about you.
WHY LINKEDIN?LinkedIn is where much of your professional world already encounters your ideas, expertise and judgement. It is where people form an understanding of what you know, how you think and what they might think of you for.
That makes it a natural place for October Muse to begin. LinkedIn is not the strategy. It is where the strategy starts to take shape in public.
You remain the source.
How much responsibility October Muse carries depends on the partnership you choose.
01 / Quarterly Strategic Advisory
For founders and executives who want senior strategic guidance at key points throughout the year.
Four dedicated strategy sessions across 12 months to review how your reputation is developing, pressure-test direction and make deliberate decisions about what should become more visible next.
October Muse advises. You or your team carry the direction forward.
02 / Ongoing
Strategic Partnership
For those who want October Muse actively directing how their reputation develops over time.
October Muse takes responsibility for the ongoing reputation strategy, including regular intelligence conversations and monthly editorial planning.
October Muse carries the strategy. You or your team write and publish.
03 / 360
Partnership
For those who want both the strategy and LinkedIn execution carried with them.
October Muse leads the reputation strategy and takes responsibility for writing, revisions, scheduling and publishing.
You bring the judgement, ideas and context. October Muse carries the strategy and execution.
You Have Already Built Something Significant. Now You Are Thinking About What Comes Next.
You may have built a business, led at a senior level, developed deep expertise or created a body of work that already carries weight.
Now, there is more you want to build, contribute to or become known for.
You want more of your judgement to be visible, but you are not interested in visibility for its own sake.
You are willing to bring your thinking to the process and want it handled with the rigour it deserves.
You are building authority, not attention for attention's sake.
See What Your Reputation Reveals.
You know your experience from the inside. October Muse begins with what can be understood from the outside.
Answer a few carefully chosen questions to give Rae the context that public information cannot.
If there is a strong fit, Rae will create an October Muse Strategic Preview: an outside-in assessment of what your reputation currently shows and where there may be more to understand.
The questions take around five minutes. The thinking they provoke may stay with you for longer.